Sophia Loeb is in collaboration with Dior for the 10th edition of the Dior Lady Art Project. Sophia has designed four Lady Dior bags, their detailing, embroidery and finish all reminiscent of her practice and her intricate application of acrylic and oil paint, oil stick and loose pigment.
Each year a selected group of artists are invited to reimagine the house’s iconic Lady Dior bag. Alongside Sophia, other artists featured in this year’s project include Jessica Cannon, Patrick Eugène, Eva Jospin, Lakwena, Inès Longevial, Marc Quinn, Alymamah Rashed, Ju Ting and Lee Ufan
Sophia’s four designs will become available in November and December across selected Dior stores.
Sophia Loeb (b. 1997, São Paulo, Brazil) lives and works in London. She received her MA in Painting from the Royal College of Art, London, and earned her BA in Fine Art and History of Art at Goldsmiths, University of London. Loeb’s second solo exhibition with Pippy Houldsworth Gallery will take place in Spring 2026. Previous solo exhibitions include Panta Rei sobre a Estrata, Fortes D’Aloia & Gabriel, Rio de Janeiro (2025), and Todos os Seres são de Todos os Seres (All Beings are of All Beings), Pippy Houldsworth Gallery, London (2023)
